Pure food advocates applauded the U.S. Food and Drug Administration this June when the federal watchdog service established new regulations to require good manufacturing practices (cGMP) for dietary supplements. The rules represent an important step forward the dietary supplement industry. The new rules require testing for potency and purity, better record keeping, and established guidelines for manufacturers. However, despite these new rules, loopholes exist: manufacturers won’t be required to disclose additives or fillers in their products if these were put in the raw materials that a manufacturer purchased. This is a big loophole. Pure food advocates are calling for complete disclosure from cradle to consumer.

Fortunately, as important as the new regulations are, a few elite US companies have set their goals much higher and are attempting to not only meet but also exceed these new FDA regulations. One such company is Coral LLC. Almost a year before the FDA announced their guidelines, Coral LLC, which introduced eco-safe above sea coral to the United States, already was making industry news and earning consumer raves when it established its own self-imposed standards, which exceed the FDA regulations. In this toxic world, it is no secret that health conscious shoppers are increasingly seeking purer and purer products. It is a reflection of these toxic times that more health-conscious consumers equate product purity with safety and value—and more shoppers than ever are making the connection that, in a global economy, knowing the values of companies you patronize is really just a common sense method of self protection.

For Coral LLC formulas, all fillers, flowing agents, excipients, and magnesium stearates have been completely eliminated and every capsule contains an additional 20 percent pure coral calcium minerals. Theirs is a cradle to consumer disclosure policy, exceeding the FDA guidelines. Coral joins a growing list of companies that no longer use magnesium stearate. Small amounts of magnesium stearate are used as a filling agent in the manufacture of medical tablets and capsules. When used properly, magnesium stearate is useful because it has lubricating properties, preventing ingredients from sticking to manufacturing equipment during the compression of chemical powders into solid tablets. However, if overused, some manufacturers say it could inhibit nutrient absorption.

It is increasingly found in processed foods—and some no-additive advocates say it should be eliminated or phased out, especially from the so-called purest labeled products. But Coral LLC does something else that isn’t embodied by the FDA guidelines. They look at the process from cradle to consumer. To Coral LLC, how their materials are obtained and processed is critical.

Another way Coral LLC exceeds the FDA guidelines is that their eco-safe above sea coral is certified by the Organic Materials Review Institute. The OMRI provides organic certifiers, growers, manufacturers, and suppliers an independent review of products intended for use in certified organic production, handling, and processing—and Coral LLC coral minerals from Okinawa and the Caribbean as approved for use as organic materials. This is important to consumers who want to be sure the companies they value are ones looking out for the environment. Coral LLC is the only supplier of coral today that is labeled “eco safe above sea.”

Their supplies are from ancient coral beds that are now well above sea level and that are very pure because they date from long before the industrial age. No wonder their materials are approved by OMRI. So for anybody looking for one of the best calcium sources today, Coral LLC is the premiere choice.

Shopper’s Guide to Pure Coral Coral Complex is the original powdered coral capsule introduced to the US in 1999. The formula has become the most popular and successful coral capsule formula in the nation. The formula has remained unchanged because it works so well. It provides a sensible 400 IU of vitamin D3 as cholecalceriferol in each capsule. Vitamin D3, the sunshine vitamin is necessary to charge the receptors in the small intestine that are instrumental in the uptake of calcium—and more recent studies indicate vitamin D might help to prevent cancer and multiple sclerosis.

Eco Pure Coral consists of 100% pure coral powder (every mineral found in the human body in similar proportions). This powder is identical to that found in the Coral Complex blended formula and so body ready it simply absorbs through the mouth; one does not even need to swallow. Eco Pure Coral was originally developed for vegans and other purists but has become popular with many people, especially senior citizens and children. Coral Pure combines the purity of straight coral powder with the convenience of Veggie Caps. Coral Stress® is an all-natural formulation created to relax the body and mind and reduce the effects of daily stressors. Coral Stress contains stony coral minerals, Kava Kava root extract, vitamin B Complex, St. John’s Wort and hops, all clinically proven to support the nervous system. Coral Memory® is an all-natural formulation that supports and enhances the brain and nervous system.

For young and old, Coral Memory contains fossilized stony coral minerals, Gingko biloba and both phosphatidylcholine phosphatidyle serine, all clinically proven to support brain function.

Coral Complex and Eco Pure Coral Powder are exceptional coral mineral products. Not only do these products use coral from above-sea and ecologically safe reefs, their quality is considered to be among the best in the natural products industry. For more information, or to order pH paper, visit www.coralcalcium.com or call Coral LLC at (800) 882-9577.

From the doctors’ prescription for healthy living

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